The Commons
Built for ClayCold email when looking personal costs almost nothing: 1,200 prospects, 48 sellers, 180 days.
Demo by Armaan Kazi
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Finding
Replies collapse when looking personal gets far cheaper than targeting. Cheap targeting reverses it.
Try it
day 0 of 180
Color: trust in personal email. Dot: replied today.
Inbox size
0
Replies today
0
Average trust
70%
Sellers by strategy
Template12
Personalized12
Targeted12
Targeted + personalized12
Click a prospect.
Replies per day
Average trust
Sellers by strategy
All 25 cost pairs
| Personal email cost vs signal data cost | $0.30 | $0.60 | $1.50 | $3.00 | $5.00 |
|---|---|---|---|---|---|
| $3.00 | |||||
| $1.00 | |||||
| $0.30 | |||||
| $0.10 | |||||
| $0.030 |
Number: replies, last 30 days over first 30. Color: ending trust.
Assumptions
None are measured. All live in src/app/demos/clay/model.ts.
| Prospects / sellers / categories | 1,200 / 48 / 8 |
| Seller budget | $60 per day |
| Cost to send any email | $0.05 |
| Signal precision | 80% of targeted emails reach someone with the need |
| Attention | 3 to 8 emails read per prospect per day |
| Need | 6% of prospects per category, lasting about 30 days |
| Reply chance on a relevant email | 25% times (0.5 + perceived relevance) |
| Starting trust in personal-looking email | 70%, weighted as 10 emails of experience |
| Memory | Evidence fades 3% a day back toward the starting belief |
| Imitation | 15% daily chance to compare with a peer; 0.5% chance to try a random strategy |
| Strategies at day 0 | 12 sellers on each of the four |